This campaign bugs me a bit. It reminds me of all the mud-slinging political ads we get around election time. Now, I couldn't care less what kind of computer you use, any more than I care what kind of hammer you use to hit your thumb. The ads would bug me just as much if they were Microsoft ads poking fun at Mac users. It's a matter of trying to win an argument by degrading your opponent through personal attacks. Yes I know, it's just humor. Just like all the jokes played on me when I was the nerd in high school.
The ad campaign got me thinking, however, about the church and our "marketing". How do we "sell" people on the gospel? Do we try to degrade all other options to make Christianity look more attractive? Do we paint caricatures of other belief systems so they're easier to knock down? I hope not. The transforming power of the gospel of Jesus is all that is needed. For too long, Christians have tried to "help" the gospel by degrading everyone from homosexuals to liberals to Hollywood. It's called a "culture war". The problem is, as I said in a sermon recently, we're fighting the wrong battles and the wrong weapons.
For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. Ephesians 6:12 (NIV)
For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms.
Ephesians 6:12 (NIV)
P.S. My Windows-based PC has a built-in camera, just like a Mac, and it works great!
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